Herrotrade

How we get you from product to paying customer.

European market entry consulting, run by people who have walked the path before.

A Korean representative and a European engineer examining a product in a modern showroom

A report is not a customer.

Most firms stop at a report and a contact list. As your European market entry partner, we find the buyers, get your product approved, and stay until it is selling — on the ground, in Europe.

01

We check the fit.

Before you spend anything, we look hard at whether Europe is really worth it for your product, and where. If it isn't, we'll tell you honestly. You don't waste a year finding out the slow way.

02

We sort the European approvals.

You know your product. We handle the European side of certification and compliance — CE, ECE R10 and the rest — and coordinate the testing here in Europe, so paperwork never holds up your launch.

03

We find and check the right buyers.

We find the right European distributors and buyers who actually fit your product, and check them in person, so you only spend time on the ones worth it.

04

We open the doors.

We make the introductions and sit in the room with you, handling the language and the business culture on both sides.

05

We stay until you're selling.

We're on the ground through your first deals and beyond. You're never managing this market alone from 8,000 km away.

Three executives reviewing a product sample together in a modern office

Want to see this in practice? We did exactly this for a Korean automotive product, and it grew to about €1 million a year in Europe.

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Tell us what you make. We'll tell you honestly whether Europe is worth it.

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