A senior team on both ends.
Herrotrade is your European partner for Korea-to-Europe market entry — based in Slovakia, in the European market itself, and run by people who have spent years helping Korean companies expand to Europe. On the Korean side, we work hand in hand with our partner in Seoul — so whether the conversation happens in Bratislava or Busan, someone who understands both sides is in the room.
We're small on purpose. You work directly with the people doing the work. Whether you need to find a European distributor, navigate certification, or land your first European customer, we're beside you.
Who you'll work with.
On the ground in Europe
Our Managing Director & Europe Lead builds the direct relationships with European manufacturers and their suppliers, and is the one in the room when it matters.
Client & strategy
Our European client lead runs strategy and keeps Korean clients and European targets aligned, from the first conversation to the signed deal.
The Korean side
Our partner in Seoul keeps the relationship and communication with Korean clients running, so nothing is lost in translation on either side.
We're based in Bratislava, but we work across the whole European market. Whether your buyer is in Germany, France, Italy or anywhere else in Europe, being on the ground here is what lets us reach them. Slovakia is our base, not our limit.
The Korea side is covered through our partner in Seoul — nothing gets lost in translation on either side.